Minding Your Own Brand: After All Isn't It Just A Piece Of Toast

When you have become on eBay lately you may have discovered the large number of bits of toast for sale that "miraculously" endure the image of everyone from Jesus to Michael Jackson. This happening is not new. Over time, night time comedians experienced guests with presidential potato chip portraits and greens shaped like Buddha. If you think about it, haven't we all seen a little bit more than the obvious in our foodstuff or within the clouds? I grew up with timber paneling in my master bedroom and I acquired several faces and animals that hid within the wood grain. But when all is explained and done, should we actually get that excited when Mother Teresa appears within a cinnamon bun? After all, aren't people looking at a little too much into issues by declaring this a miracle and encouraging visitors to make a pilgrimage to view it?

Much like these over exaggerated interpretations, corporate and business channel art background are often designed to symbolize a lot more than their surface overall look. Throughout my profession, I have already been involved in a number of logo design jobs. During the procedure, the company's leaders give a list of attributes they wish the logo to convey. The design staff then spends long hours trying to find the proper iconic imagery, form treatment, and colors which send the correct message. Every information is definitely scrutinized and in the long run the perfect company logo is introduced to the public with very much fanfare.

It is all properly and fine to desire to develop a custom logo which signifies the attributes of a company, but the real question is usually will the workers, stake holders, and consumers really see it. More importantly, should they do start to see the brand as representing those ideas, will the company surpass the logo's promise or might it be just another marketing message which is undermined when somebody interacts with the company and discovers a significantly less than extraordinary experience.

While the appropriate logo is important, companies must bear in mind a strong brand is more than just a fine youtube background. The firms brand is really a representation of everything they say and perform, both outside and inside the organization. Therefore proper brand development must exceed the generation of visible identities and advertising and marketing materials. The entire organization must function to develop extraordinary experiences which build loyal internal and outside advocates that are passionate about the organization.

Finally, we should remember that in some cases a logo is just a logo and a piece of toast is a piece of toast. But also for those of you who disagree, there is a french-fry shaped just like the NIKE logo for sale at this time on eBay.